[Watch the video here]
As soon as we’d recorded ‘Young & Invincible’ up in Cottage Road studios with Matt Peel, we knew we were going to release it as a single. Being as it is, the era of social media and YouTubes and unique views, we also knew that that meant we’d need a video.
Fortunately, we happened to know an amazing director / producer team in the shape of Craig Heathcote and Alison Somerville who we were absolutely sure would do an incredible job with our song. We worked with them to make Flat and Paper Sky (watching it still amazes me!), where they assembled an extraordinarily talented and generous crew to shoot our video on a rainy weekend in Nov 2012.
So we knew we had the song and we knew we had the team. The only thing we didn’t have was the money. This being something of an inescapable problem, we retreated to a pub to review our options. After rejecting bank-robbery, blackmail of a high-profile political figure, and reckless gambling, we hit upon Pledge Music, a site that helps bands run fundraising campaigns. To be honest, I don’t think any of us really thought it was going to work – we were asking for a lot! – but the response was amazing and completely blew us away. We ended up raising 119% of our fundraising goal which meant we had extra money for the obligatory hookers and cocaine (for use in a future blackmailing project).
With money in our pockets and Craig’s brilliant treatment finalised, we were ready to shoot, by curious coincidence on exactly the same weekend we’d shot Flat and Paper the year previously. The first day of the shoot was in the beautiful Gin Still building at 3 Mills studios in Bromley.
It was cold. So, so cold. We – as in the band – were ‘acting’ in pretty much all of the scenes which meant standing in our skimpily sexy outfits in the middle of the huge gin still for about ten hours. Fortunately, there was an incredible team of people with coats, warm drinks, and pink hotwater bottles on hand at all times. Also fortunately, we had superb actual actors in the form of Imogen Rose, John Rayment, and Dominic Farrell who were consummate professionals in the face of our rank amateurism and made things go smoothly, aided by Wicksy and his camera team.
The second day was more bitty, though still busy, as we shot in various locations across North London, filming on trains, in vans, and on street corners. The last shot of the day was the only moment of panic – the light was fading and we had all arrived breathlessly at the last location. Cue an enormously fat man in a high-vis vest with two hideous dogs taking the longest I have ever seen anyone take to walk 400 meters. It was all slightly surreal and I’m sorry he didn’t make the final cut.
We really hope you enjoy watching the video. It’s been a brilliant experience making it from start to finish. There is not enough thanks in the world for us to give all the crew and everyone who pledged and everyone who gave up so much time and effort to make this happen. Let’s make the most of it and get this thing viral so next time WE’LL be in the massive RV (with or without Miley). Scroll down for more photos from the whole amazing experience.